Web 2.0 refers to a perceived second generation of web-based communities and hosted services -- such as social-networking sites, wikis and folksonomies -- which aim to facilitate collaboration and sharing between users. The term became popular following the first O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use the web. According to Tim O'Reilly, "Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform."

Many think web 2.0 as a new standard or protocol, which is yet to come. But the reality is Web 2.0 is the implementation of latest technologies to evolve highly user-friendly web applications. Using advanced rich Internet applications or RIA such as Ajax, Adobe Flex etc., users can feel a new level of Internet experience. Ajax stands for Asynchronous JavaScript and XML. Ajax technology combines the power of JavaScript and XML to produce highly user friendly web pages.

A user who uses a web page developed using these technologies is able to complete a specific task with less time than using a web application developed using traditional technologies and avoids frequent calls to server. The turn around time is usually less for applications developed using web 2.0 concept. This is because almost everything is done on the client side only. This means that users don't have to wait for the response from server side on every action completed resulting in saving lot of time.

Web2.0 makes website more interactive and userfriendly. You can use an internet site developed with web 2.0 technology more like a desktop application like Joomla based sites.

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Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings.
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A mixed recruitment picture is emerging as we head towards the summer months. Talent acquisition and retention is still top of the agenda and employment prospects and pay cheques appear to be on the increase.

But it is a mixed picture - the markets are not in the doldrums of the early 2000's but they have not and probably will never be able to match the glory days of the late 1990's. Some sectors are recruiting while others are taking stock of the numbers on board and are retrenching. Michael Moran, CEO of talent management and outplacement consultancy Fairplace Consulting says: "Outplacement is busy because organisations are letting people go. But at the same time you hear of firms that are actively recruiting. Some firms are reviewing their overheads and others are looking to expand particular teams and are actively poaching staff".

Others also point to reduced hiring in certain sectors, in particular investment banking. David Reynolds, Partner at executive search firm Sheffield Haworth, says: "Last year the banks started the year by hiring aggressively because they thought the markets were picking up. The first quarter went well but the second half did not, so at the start of 2005 they decided to get rid of a number of people who were surplus to requirements, in order to make hires in new areas where they want to focus their efforts".

Fund management, however, seems to have finally picked up its tail and is actively recruiting once again. The other huge areas of growth are consumer financial services, real estates and private equity. Banks are also increasing their focus in particular areas where they feel they can gain advantage on fees - in structured products, leveraged finance, derivatives, etc.

Simon Hearn, partner at Russell Reynolds, says: "Investment banking and markets business is still busy but not as busy as last year. In unit volumes we are doing less although revenues are the same - that is because the investment banks are hiring less at the moment. But investment management and consumer financial services businesses are up about 200%. Asset management houses are now bringing in skills on the institutional marketing side and there are a lot of distribution-related roles".

A recent survey by London-based Centre for Economics and Business Research also points to optimistic indicators for 2005. It forecasts 325,000 people will work in financial services next year, rising to 328,000 in 2007. It also picks up on increased buoyancy in fund management - investment houses are currently hiring more than any other sector, and were expected to add 1,000 jobs this year - up 3.0% form last year - this is being driven by both growth in hedge funds and amongst conventional fund managers.

The survey also raised estimates for the average annual job growth in financial services to 1.8% in 2009 up from 1.5%. Andrij Halushka, one of the report's authors at the CEBR, says: "We are optimistic and we still think the investment financial community in London will increase its workforce in the next few years. According to our estimates, the strongest growth this year will be in fund management but after this year, this sector is likely to be saturated and will start to reduce headcount. Securities will do quite well this year and will therefore need an increased workforce to cope with increased activity".

The increased need to qualified candidates with further exacerbate the war for talent. Moran says: "If you have got the right people you are fighting desperately to retain them, so talent management has become a real issue. One set of firms is trying to hire people out and another set id trying to hold them in. As competition in the talent management space becomes more intense, people who generate revenues will be fought over more aggressively".

This is also reflected in the attitude towards talent management functions by some recruiters. Alex Hartley, Consultant at MaST, a learning and development consultancy, says: "When referring to talent management the market is actually thinking about recruitment. Many firms are now recruiting talent management specialists who are also involved in the recruitment functions. So there is a potential risk of a narrow focus on talent in one arena only".

Talent acquisition and retention remains top of the agenda across sectors. Ben Anderson. Director at Capita Consulting, also points to changes in the telecoms and technology space: "Companies are very bullish at the moment. Revenues are growing very quickly and internet advertising is back up. These big platforms are being used in lots of different ways for companies to make money. They need more people and there is definitely a war for talent within these companies". He says, continuing: "Some of these companies are making huge hires quarter by quarter and there is tightness in the market for good people. Retention bonuses are returning and companies are locking their executives and it is getting hard again to pull people out of these companies. So it is a tough market to recruit in right now", he says.

Increased competition has once again brought changes in pricing structures. One City headhunter laments: "There are some significant changes taking place in the market at the moment around pricing. More of the investment-banking end of the market is going contingent, because a number of firms have sought to change their pricing models. Until such time that the buyers of those services realise they are getting sub-optimal service, they will be wooed by what they perceive to be more attractive pricing structures".

Overall there has been relatively good performance across all areas but the rate of recruitment growth is slowing. The first and second quarters are been used to hire and get the right people on board but recruitment is expected to taper off in the third and fourth quarters of this year. Halushka agrees: "We think that the increase in jobs is quite even across sectors in financial services, but growth in employment is slowing down. The sector added 2% additional jobs in 2003 and 1.7% in 2004. This year it added 1.6£ and we think this will decline to 1% growth in 2007".

Macro-economic factors could also undermine current hiring trends. The US is a major driver for what happens in Europe but this economy is currently suffering from a major balance payment deficit - this could potentially lead to inflation hikes and increased unemployment.

Moran points out: "After the UK elections, the next 12-18 months will see a tightening of belts by politicians in order to balance their books. The way Bush and Blaire have prime primped the economies to give good figures is also going to have an impact over the next 18 months. At the same time the energy market is very bullish about oil prices and this is bound to cause problems with the rest of the economy".
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You may also have recognized how much information overload there is concerning SEO and starting an internet home business, which makes it difficult to separate the correct tips from the useless scams.

However the truth is that SEO is not difficult for a newbie, when the logic has been explained to you correctly.

SEO is a greatest and most effective way to drive traffic to your site, when you are starting an internet home based business. So read these tips carefully, they are especially for a newbie.

1.Write SEO Articles, Blog Posts, Forum Posts And New Pages.

All these promotions follow the same requirements as to the SEO or search engine optimization. This makes it wise to use all of these methods together and to guarantee the maximum visibility and reach in the Internet.

2.The Keywords Are The Most Important Elements In The SEO Content.

But they will never be more important than the content, their job is to serve the surfers and the search engine spiders, so that they will find your information.

This feature is based on the fact, that the Net is ran by the information and majority of searches will start from the search engines.

The keyword selection starts from your internet home business idea or from your promise to your target group.

When you are starting an internet home based business, you have decided what, how and to whom you offer something unique.

Now to get converting traffic to your site, your keywords must draw related people to the site, i.e. people who search information by keywords that leads to your site or which you have used.

I recommend that you will select long tail keywords, i.e. keywords, which include several words, of which many phrases are already separate keywords.

These keywords are normally low demand ones, but will drive more targeted visitors and are especially effective during a longer period of time.

3.Fine-tune Your Keyword Density Correctly.

The keyword density means the amount of keywords compared to the total number of words in your article.

When you are starting an internet home based business, I recommend that you use keyword after every 100 words in your article, not more often.

4.Use Bolded, Italic And Underlined Keywords.

You can make your SEO more effective by using your keyword once in bolded, italic and underlined form. This serves also your readers, because it will put more strength to the core idea of your article.

5.The Author Box Is Important.

In the end of the article you can write the so called Author Box or Bio Box. This is the place for your own name, a short enthusiastic description, why the reader gets more useful information, when he will click the link, which has the major keyword in the hyperlink.

This is all. Now you can make your SEO article work when you are starting an internet home based business. And it will work online for a long period of time.

Source: ezinearticles.com

It is believed that there are 1200 million websites on the World Wide Web and these sites are categorized into four parts; corporate sites, biographical sites, blogs and lastly theme based professional website for small scale business. You don’t need SEO Optimisation for first three kinds of websites as corporate websites, biographical sites and blogs are popular by their own nature for their own customer segment and hence they don’t need to popularize their keywords into several search engines.

Thus it is theme based professional websites for small scale businesses that most need SEO. The basic idea is to use popular keywords from several search engines and therefore to advertise the site among prospective customers at a very low cost. Therefore, high ranking SERP (Search Engine Result Pages) is obtained from well known search engines by using proficient organic white hat SEO services at a reduced expenditure to the customer. Search Engine Optimisation and Search Engine Marketing is the best way to publish your product or services not only in local market place but also in the global arena in a mainly inexpensive and reliable way.
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If you’re trying to sell something online it would make sense to target as many people as possible in the hope of making lots of sales, right?

Actually no – nothing could be further from the truth. Your best bet is to target a much smaller group of people with an offer which is specifically tailored to meet their needs.

Consider this. If you had a new golf club you wanted to sell, you would go and find someone who plays golf to see if they wanted to buy it. You wouldn’t try and sell it to just anyone, and exactly the same principle applies online.

The good news is that niche markets are smaller, easier to target and generally present much less in the way of competition. If you can target a niche audience in the right way you’ll have a much better chance of making some significant sales than if you try and reach out to anyone and everyone.

But in order to make those sales you need to make sure your site is found by the people who want to buy what you have to offer. To do this it’s very important that you have the right kind of content on your site.